What you Need to Know Before Setting up a Radio Station

Starting up or buying an existing radio station is not something that you should take lightly. If you are setting up the station from the onset, it can be quite tricky as you will need to learn how to overcome numerous hurdles that may come your way. For that reason, it is paramount that you gather sufficient information to help you come to terms with the complex task ahead of you, and learn how to go about it with ease. To be successful, you must understand that owning a radio station is not enough. The actual work begins once you are up and running.

Considering that you need to create and promote your brand, you should remain focused on setting goals and working towards achieving them. Strategize on how to make your mark and stand out in a manner that will attract and maintain a considerable audience. Thanks to rapid technological advancements in the modern day, you can even set up an internet radio station at the comfort of your home. Nevertheless, if you are planning on starting up a radio station of your own, and you are blank on where to begin, this guide will make it easier for you as it highlights some of the most important things you need to ponder beforehand.

Application

Unless you are very conversant with how radio allocations are made, you will most definitely need an engineer to fill out the form for you and also to help find an available frequency in your location. Even though there is no fee charged for application, you must have a pretty good understanding of radio operations to accomplish everything on your own. Nonetheless, you can always hire an engineer to verify your work if you encounter any problems. Even if you avoid hiring an engineer, you might still need one along the way to assist in choosing and setting up the necessary equipment. It is wise to have a professional working on various parts of your station. On that note, it is fair to say that broadcast engineers are better placed to search for an available frequency and install the necessary equipment for transmission.

Equipment

There is a wide array of equipment that you must have in place before you can broadcast. However, it depends on the type of station you intend to start. For instance, if you want an internet radio station, you will just need a computer, a microphone and a connection to the internet. You may even do with a built in mic as long as you have the rest of the required components. On the other hand, for the typical full range FM station, you need to have all the necessary transmitting and studio equipment including antenna, receiver, transmitter, audio processor, and speakers among others. The stuff you buy depends on the kind of station you want to set up. You will need more components if you intend to start a full blown channel, compared to if you want to start a simple or an internet station.

Nonetheless, among all the required equipment, you need to pay more attention to the type of microphone you buy. A studio should have adequate microphones for the host and the guests. However, it is advisable to limit that number up to four to prevent a lot of background noise. Microphones are designed differently to fit with different functions. Some are directional whereas others are Omni-directional, hence choose one that best meets your needs. Also, you will find certain models designed specifically for on-air broadcasting as they tend to improve the quality of the sound and the voice of the host. With so many types of microphones to choose from, it is important to educate yourself more so that you may know how to differentiate different types. For reviews and more insight into the world of microphones, sites such as microphone geeks provide ample information that may come in handy in numerous ways.

Studio Type

It is typical for radio stations to have just one studio. However, some stations make do with two studios whereby shows are produced in advance in one studio. In this kind of a setting, one studio is used to create content for future broadcasting while the other one is used for on-air broadcasting. In most cases, the production studio tends to be simpler than the on-air studio which has more equipment and features to enhance the quality of the sound. Consider your production needs and the off-air time in your hands before deciding whether you need multiple studios.

Content Licensing

To avoid breaching any laws or rights, you need to pay licensing fee for any licensed content that you play on air. Licensing fees are received by Performance Rights Organizations that later on pass the money to the original composers and artists.

Start-up cost

There is no fixed cost of setting up a radio station, as it varies depending on the period licensed and the kind of station you intend to set up. The initial cost tends to be a bit high as it includes the cost of equipment, licensing, premises, marketing, salaries, and broadcast circuit among others.  Therefore make sure you have a sound business plan to ensure that you can meet all the expenses, recoup your initial startup cost and generate reasonable returns. Just like with any other business, start by planning a flexible budget, taking into account all the requirements you need. If you have the resources, make sure you invest in quality equipment that can suffice you for a long time.

Tuning in

If you are setting up an internet radio station, make sure you offer your listeners multiple methods of tuning in. Listeners can tune into your station directly or indirectly depending on how you want them to access your stream. Whether it’s through an embedded player on your site or internet radio directories, make sure the mode you choose is convenient and easy to use.

In Summary

Understanding what you need before setting up a radio station and how it works will help you know how to go about it and see to it that your broadcast gets to the listeners as intended. The points highlighted above represent what you should take into account before starting a radio station. Based on those points, you can get a rough idea of what you need to put in place and consider before owning a radio station.

Research from various sources and educate yourself on all the relevant information including your licensing requirements and the regulatory bodies to which you are answerable.  Before you conclude the way forward, take the time to analyze what inspires you. If you want to broadcast as a hobby or for the pride of ownership, a simple or an internet radio station would be an ideal choice for you. Remember that setting up a radio station is not only a costly affair but also a long walk that calls for total commitment and dedication.